Information Communication Technologies & Digital Media Sector Team

In case you missed it, we have posted the webinar replay of an engaging and thought-provoking presentation by Peter Coffee, noted futurist and VP for Strategic Research at Salesforce. Be sure to have a pen handy to take notes as he shows us how some of the changes coming will intersect in interesting ways and why their acceleration is going to create a need to do things differently, and not just better.

Peter recommended 6 specific books that will help ICT educators better prepare for success in the world we’re going to be in.  Read his comments below and add these books to your reading list for this summer:

The Systems Bible by John Gall

“This book is funny, has cartoons, and has tremendous numbers of hard-hitting anecdotes about how easy it is for people not to see the systems in which they have become used to functioning. It’s a tremendously useful book that I probably think about it every day.”

The New Realities by Peter Drucker

“Peter Drucker wrote this in 1988, and the amazing thing is that it doesn’t read like a 31-year-old book. It contains calls to action that I think most corporate managements would find challenging, and it’s also extremely well written.”

Thriving on Chaos by Tom Peters

“He emphasizes the title is not thriving in spite of chaos, but thriving in an environment of rapid chaotic change. It’s easily digested, very prescriptive, and has a lot of ideas that I think are very easy to share.”

The Next 100 Years by George Friedman

“This stayed on the NY Times best seller list for quite some time. In the beginning (Friedman) says, if you’re talking about geography and demographics, you’re really not taking any risks; These are pretty much certainties. The hard parts are seeing how several different, highly predictable  changes will intersect and play off of each other, and making the big bets on massive growth that seems implausible in the context of what’s happening on any given day.”

Ogilvy on Advertising by David Ogilvy

“This book is largely about believing data, not being subject to bias and prejudice, and building teams that can work effectively with changing reality. It’s about so much more than advertising.”

Whiplash: How to Survive Our Faster Future by Joi Ito and Jeff Howe

“This is the most recent book on the list and I’m still in the process of digesting it. It’s not terribly long, a good read, and has a lot of personal perspectives. A good piece of summer reading.”

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